privacy policy
At but first, sleep we realise your privacy and protection of data are of the utmost importance.
​
We never release your personal details to third parties for mailing or marketing purposes.
​
When you make a purchase from but first, sleep we retain a digital copy of the order and only the information contained within – this is only used to record the transaction should we need to refer to it at a later date.
​
This information is treated as fully confidential.
​
For a full explanation of our collection and handling of data please see below.
​
​
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.butfirtsleep.com (the “Site”).
​
​
In this policy “the Site”, “we”, “us” and “our” means but first, sleep, PO Box 5548, Glastonbury, Somerset, UK, BA6 0EA; “you” means the individual to whom the information relates.
​
What do we collect?
​
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
​
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
​
We collect Device Information using the following technologies:
​
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
​
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/debit card numbers), email address, and phone number. We refer to this information as “Order Information”.
​
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
​
How do we use your personal information?
​
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
​
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
– As needed to provide our services, such as when we use your information to fulfil your order, to settle disputes, or to provide customer support;
– When you have provided your affirmative consent, which you may revoke at any time, such as by signing up for our mailing list;
– If necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law.
​
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
​
​
How do we share your personal information?
​
We share your Personal Information with third parties to help us use your Personal Information, as described above.
​
For example, we use Wix to power our online shop – you can read more about how Wix uses your Personal Information here: https://www.wix.com/about/privacy
​
We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en
​
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
​
Service providers – we engage certain trusted third parties to perform functions and provide services to the our shop, such as delivery companies. We will share your personal information with these third parties, but only to the extent necessary to perform these services.
​
Compliance with laws – we may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of our customers, or others.
​
​
Links to other sites:
​
Our website may contain links to other sites, including via our social media buttons. While we try to link only to websites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other websites and a link does not constitute an endorsement of that website. Once you link to another website from our website you are subject to the terms and conditions of that website, including, but not limited to, its internet privacy policy and practices. Please check these policies before you submit any data to these websites. Certain features of our site will allow for social networking. You should ensure when using these features that you do not submit any personal data that you do not want to be sent, collected or used by other users, such as profile details or email address.
​
​
Marketing, newsletter and competitions:
​
If you have contacted us via any of our online forms, subscribed to our newsletter, or entered one of our competitions, we may use your personal information to send you information about our events, products and services. You can unsubscribe from receiving them at any time by contacting us at hello@butfirstsleep.com – we will action any opt out request from you without delay. If you win a Love Somerset Online competition, we will pass on your details (name, address and email address) to the company involved so they can arrange to send your winning prize directly to you. Your details will NEVER be passed without your permission or consent.
​
​
How long will we keep your information?
​
We will only keep the information we collect about you for as long as required for the purposes set out above or as required to comply with any legal obligations to which we are subject. This will involve us periodically reviewing our files to check that information is accurate, up-to-date and still required.
​
Where we are permitted to send you direct marketing communications (for example our newsletter) we may retain your contact information necessary for this purpose, for as long as you do not unsubscribe from receiving the same from us. If you opt out from marketing, we will retain your information to enable us to respect your wishes to not be contacted for marketing purposes.
​
​
Security:
​
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
​
​
Data retention:
​
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
​
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us via the following contact information: Director, but first, sleep, PO Box 5548, Glastonbury, Somerset, UK, BA6 0EA, or please use the email address: hello@butfirstsleep.com
​
​
Questions, comments and complaints:
​
Questions, comments and requests regarding this privacy policy should be addressed to Director, but first, sleep, PO Box 5548, Glastonbury, Somerset, UK, BA6 0EA, or please use the email address: hello@butfirstsleep.com
​
How we use cookies:
​
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. We use traffic log cookies to identify which web pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
​
​
Changes to this policy:
​
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Any changes we make to our privacy policy in the future will appear on this page.